| Google Ads News |
What does Black Friday actually make you? |
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Hi,
Big revenue on Black Friday is easy. Slash prices, raise budgets, watch the sales come in.
Making money on it is a different story. Deep discounts eat your margin, and by the time GA4 catches up, the weekend is over.
ProfitMetrics put three Google Ads specialists around one table to talk about exactly that. The full roundtable is now on demand. |
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Who is at the table
Jeremy Young, founder of Young and Digital and host of the Google Ads Unleashed podcast
Ruben Runneboom, co-founder of Taskforce
Thomas Eccel, Lead Customer Success at ProfitMetrics
Hosted by Sam Kellett, Head of Marketing at ProfitMetrics |
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What they answer
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How often you should change bidding targets, and how to factor in your discounts |
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How to work out your break-even point |
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How to deal with GA4 data lag while you optimize |
| ✓ |
What success really means, and when you will know you hit it |
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They also take on the big one: is Black Friday still worth running at all? Sign up and the recording opens right away. |
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| Free guide |
Mastering POAS |
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Want to plan Black Friday on profit instead of revenue? My free PPC guide shows you how to read what your data is really telling you, spot the waste that holds your ads back, and make better calls on what to test, fix and scale.
No theory overload. Just practical steps you can use today. |
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| 100% free, no credit card, no signup. |
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Make this one a profitable Black Friday,
Adriaan Dekker
adriaan-dekker.nl |
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