| Google Ads News |
Meta ads, optimized for profit instead of revenue |
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Hi,
Most Meta campaigns still optimize for revenue. That means a 20 EUR order with a thin margin counts the same as a 20 EUR order with a fat one. Meta has no idea which sales actually make you money.
That is starting to change.
ProfitMetrics has been working with Meta for almost a year on Value Optimization for Profit. The idea is simple: you tell Meta what each order really contributes to your business, and Meta bids for profit, not just sales. |
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| October 15, 2026 |
11:00 CEST |
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Frederik Boysen (Founder & CEO at ProfitMetrics) and Florian Will (Strategic Partnerships at Meta) will walk through it live. |
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What they will cover
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What is new with Value Optimization for Profit |
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What it means for your catalog ads |
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How to get set up before Black Friday |
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It is already open to all ProfitMetrics customers who use Conversion Booster for Meta.
If you run an ecommerce store or manage Meta for clients, this is worth an hour. Black Friday is six weeks away, and you want this live before the big spend starts, not after. |
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| Free guide |
Mastering POAS |
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Want to get the basics down before the webinar? My free PPC guide shows you how to read what your data is really telling you, spot the waste that holds your ads back, and make better calls on what to test, fix and scale.
No theory overload. Just practical steps you can use today. |
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| 100% free, no credit card, no signup. |
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See you on the 15th,
Adriaan Dekker
adriaan-dekker.nl |
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