People don’t discover brands the way they used to.
They’re searching on Google.
They’re asking ChatGPT.
They’re watching YouTube reviews.
They’re finding products on TikTok, Instagram, and Reddit.
And they’re jumping between all of these before they ever visit your website.
That means the old discovery funnel is breaking.
On October 20 at 8:00 a.m. PST, you’re going to learn how to adapt.
The New Discovery Funnel: How to Win Across AI, Search, Social & YouTube
We’ll cover:
- How AI is changing the way customers discover and evaluate brands
- Why Google is becoming more of an answer engine
- How social platforms are turning into search engines
- Why YouTube plays such a big role in research and trust
- How to build one content strategy that works across all of them
- What to measure when the customer journey no longer starts with a click
If your marketing strategy is still built around rank, click, and conversion, then this one is worth watching.