Digiday Daily

October 06, 2026

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Mann’s central role (as Advertising Week’s first chief creator officer) signals the structural changes happening in the advertising industry as the creator economy’s growth demands more CMO attention and more marketing budget. His $100 million dollar deal goal is an attempt to make these deals happen faster and with more heft behind them.

TOP STORY

The Creator Economy

Dhar Mann’s $100M AWNY deal target for creators is already pledged (so he says)

The goal with Dhar Mann as AWNY’s chief creator officer is to make it easier to make connections that are often held up by corporate red tape and too many layers between creator and CMO.

OTHER THINGS TO KNOW

Your last chance to secure the best rate for Digiday Creator Strategies is Oct. 12. Join us Nov. 4 in New York City for a day of insights and connections with the creators, brands, agencies and technology leaders shaping the future of the creator economy.
In the early days, podcast measurement was basically the honor system. Now tools such as pixel-based attribution, brand lift studies and post-purchase surveys make podcast campaigns actually measurable. Partner insights from Audacy.
According to data from AppsFlyer, across hundreds of advertisers, 30% of campaigns are significantly undervalued by last-touch models alone — in some cases up to 10x. Partner insights from Moloco.

A MESSAGE FROM THE TRADE DESK

Headed to AWNY? Meet with The Trade Desk

The Trade Desk has a full slate of sessions, events and experiences happening throughout Advertising Week New York. Join The Trade Desk as it brings marketers, agencies and industry leaders together to explore how better measurement, AI and premium media can help drive better business outcomes.

Learn more

MARKETING

AI Revenue Generation

At S4 Capital’s Monks, agents can run autonomously, unsupervised for days

S4 Capital’s digital agency now budgets for tokens and talent from the same pot.

Brands in Culture

Omnicom Media digs into the reasons people avoid ads — and offers solutions for clients

As it dug into the reasons and ways consumers skip ads, Omnicom Media also laid out four ways to get them more interested in clients’ messaging.

Marketing on Platforms

How consumer healthcare brands are adapting FMCG media strategies

Companies like Opella are borrowing from the consumer brand playbook as they pivot around shifting health habits. Can they adapt FMCG marketing without also importing the issues facing that category?

PARTNER INSIGHTS FROM DXC TECHNOLOGY

Why organizations shouldn’t wait for certainty before implementing AI

With the rapid evolution of AI, waiting for certainty can mean waiting too long. Innovative organizations resist the temptation to wait until everything is understood. They create room to experiment responsibly.

Evolving Agencies

From The Brooklyn Nets to The Golden Girls, Digiday editors break down the state of ad agencies

On the Digiday Podcast, Digiday staffers break down the state of play among major agencies using sports analogies and The Golden Girls.

PARTNER INSIGHTS FROM CIRCANA