Digiday Daily

October 05, 2026

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Nobody at Advertising Week New York this week will be stuck for conversation, though to be fair you could have said that about any of the last ten. What’s different in 2026 is how much of the business is being rebuilt around the people who work in it, with plenty of them turning up unsure where they’ll fit once it’s done.

TOP STORY

Managing Through Crisis

‘We’re all going to live with uncertainty forever’: Advertising Week New York opens amid industry rebuild

Why this year’s Advertising Week New York feels different (yes, we know we say that every year).

OTHER THINGS TO KNOW

Only a few spots remain to attend the Digiday Media Buying Summit. Join us Oct. 26–28 in Newport Beach to connect one-on-one with leaders from Digitas, Assembly, Omnicom and more.
Eighty-six percent of publishers said member-exclusive newsletters are their top offering to retain subscribers, according to a new Digiday and Braze survey. Research, podcasts and personalized content also give subscribers deeper benefits. Partner insights from Braze.
As AI summaries drive zero-click search, publishers are feeling the impact. Seventy-six percent of respondents to a new Digiday and Arc XP survey said audiences now favor summary-first content. Partner insights from Arc XP.

A MESSAGE FROM THE TRADE DESK

Headed to AWNY? Meet with The Trade Desk

The Trade Desk has a full slate of sessions, events and experiences happening throughout Advertising Week New York. Join The Trade Desk as it brings marketers, agencies and industry leaders together to explore how better measurement, AI and premium media can help drive better business outcomes.

Learn more

MARKETING

Marketing on Platforms

OpenAI moves to make ChatGPT ads more measurable — and more visual

OpenAI is adding a new format, measurement tools and brand suitability testing as it looks to attract bigger budgets.

The Creator Economy

‘The future is going to be in real life”: IRL events are becoming the new proof point for creator marketing

Plenty of creators are making the same bet, and until recently most of them were the biggest names in the business.

PARTNER INSIGHTS FROM RAPTIVE

Publisher revenue strategies: Building a more responsive and resilient operating model

Join this webinar on Oct. 6 at 1 p.m. ET to learn how leading media companies are strengthening performance today while creating the flexibility to adapt to what comes next.

Member exclusive

Digiday Media Agency Report 2026: How agencies adapt to a media landscape shaped by AI and creators

Media agencies are navigating an increasingly complex advertising landscape — and advertisers are reassessing their media strategies.

PARTNER INSIGHTS FROM EYEOTA, A DUN & BRADSTREET COMPANY

What happens to provider relationships when ownership changes

Advertising will continue to consolidate, and even carefully chosen partners may eventually change ownership. Marketers cannot prevent that cycle, but they can keep it from becoming an infrastructure crisis.