Automation is one of the most powerful tools available to Google Ads marketers.
It can analyze signals, adjust bids, identify opportunities, and make thousands of decisions faster than any human could.
But too much power can be dangerous.
When automation is given the wrong objectives, weak conversion data, or too few guardrails, it can produce negative results just as quickly.
Join us on October 6 at 8:00 a.m. PST for:
Google Ads in the Age of Automation: What Still Works & Matters
During this webinar, you’ll discover how to:
- Build a stronger measurement foundation for automation
- Connect campaign activity to qualified leads, customers, revenue, and profit
- Choose a bidding strategy that reflects how your business makes money
- Use keywords to guide intent without micromanaging every query
- Give Performance Max the inputs and guardrails it needs
- Test stronger offers, creative propositions, and landing pages
- Measure whether your ads are creating incremental business growth
We’ll also show you where human judgment still matters, and which manual tasks you can spend less time managing.
Because the strongest marketers will be the ones using automation strategically and giving it better objectives, signals, creative, and direction.