Digiday Daily

September 30, 2026

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Two of the biggest names in mobile advertising have further entrenched their rivalry in court filings this week, with AppLovin suing Unity.

AppLovin has asked the Superior Court of California in San Francisco to temporarily restrict rival Unity from collecting and using certain data generated through its mobile advertising business, escalating a dispute between two of the sector’s largest platforms that is also heading to arbitration.

TOP STORY

The Business of AI

Mobile ad giants AppLovin and Unity locked in legal dispute over data collection

AppLovin seeks court order against Unity claiming improper collection of data generated through its business.

OTHER THINGS TO KNOW

Your last chance to secure the best rate for Digiday Creator Strategies is Oct. 12. Join us Nov. 4 in New York City for a day of insights and connections with the creators, brands, agencies and technology leaders shaping the future of the creator economy.
Sixty-four percent of publishers said they expect AI companies to collaborate with them on licensing agreements, while 68% of publishers said they are currently partnering with AI companies, according to a Digiday and Braze survey. Partner insights from Braze.
With the time people spend listening to podcasts increasing by 380% over the last 10 years, podcast advertising is no longer an experimental line item for many marketers. Partner insights from Audacy.

A MESSAGE FROM T-MOBILE ADVERTISING SOLUTIONS

Translate mobile signals into real-world intelligence

Turn everyday mobile engagement into media that actually connects with carrier data from T-Mobile Advertising Solutions. The T-Mobile network reaches roughly one in three Americans, resulting in privacy-conscious data that reflects the behavioral patterns of real people, not a modeled, fragmented guess. This means marketers can build and activate relevant audiences with a unified strategy across digital and physical media, driving real business outcomes. Learn more ahead of Advertising Week New York.

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MEDIA & PLATFORMS

Member exclusive

Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point

This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.

The Creator Economy

How Shira Lazar grew social account 'What’s Trending' to seven figures in revenue

Shira Lazar saw that creator-led media brands were the future 15 years ago, and now the entire industry has caught on.

PARTNER INSIGHTS FROM RAPTIVE

Live session: The publisher’s path to more resilient and more profitable operating models

Amid industry volatility, publishers are reducing friction to unlock growth. On Oct. 6 at 1 p.m. ET, join this webinar to learn how.

PARTNER INSIGHTS FROM AFFINITY GLOBAL

Live session: Why CTV is more than an awareness-only channel

Register for this webinar on Oct. 14 at 10 a.m. ET for insights into how marketers are compressing the CTV-to-conversion journey and driving measurable performance.