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Fighting for journalism and profitable news media
👋 Hello from the team at Press Gazette on Monday, 21 September.
This newsletter is brought to you in association with Pathos Publishing (part of Pathos Communications plc LON: NEWS). Newsroom revenue doesn’t have to mean more ad inventory or another paywall. Find out how top-tier publishers are already unlocking a new, guaranteed revenue stream with zero added burden on their editorial teams.
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👏 As your journalism made a difference over the last year? Press Gazette’s British Journalism Awards for public interest journalism close for entries on Friday. Find out more here.
📈 Magazine giant Hearst UK has returned to revenue growth after three years of decline.
Website traffic continues to decrease (hit by falling referrals from Google and other platforms). But overall paid subscriptions (including revamped online memberships) were up 6% year on year to cross the one million mark in 2025.
The publisher of brands including Elle and Good Housekeeping also returned to pre-tax profit for the year.
This turnaround has not been achieved without a certain amount of pain. Staff costs fell by £5m in the year and total headcount was down from 668 at the end of 2024 to 584 at the end of 2025.
Overall revenue of £110.1m is now by two thirds since 2012.
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👩🎨 Prominent art therapist Dr Eleni Nicolaou has shared her insights with publications ranging from Forbes and Glamour to Vice and Tom’s Guide in recent months.
She has been quoted more than 30 times in the media in recent months.
Writing for the serious US website Psychology.org she explained movingly how she helped a client finally process their grief.
In a more light-hearted story on Vice she explained the best colour to paint your house if your dog suffers from anxiety.
Her only online presence is a thin Linkedin page and a profile on the paint-by-numbers art materials site Davincified.
You may have already guessed by now, but she has all the signs of being another AI-generated expert created to provide valuable SEO links for an e-commerce website.
Her employer is a Wyoming-based small business which is following a well-tried online marketing playbook that involves employing apparently imaginary online experts who are then touted around the media, offering rapid-fire quotes through journalist-request portals and ready-made SEO driven articles sent out via press releases.
(Working with Flip-Pay Press Gazette has launched Made by Humans, an AI detection tool for newsrooms that flags up AI-generated content before publication)
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