Hi there,

Most personalization programs are judged on creative and offer strategy. What determines whether either lands is more fundamental: whether the system knows that the person on the site this morning is the person who watched the ad on Sunday.

Where brands have done that connective work, the AI payoff stops being theoretical. Where they have not, the model is personalizing against a stranger it has met four times.

Our new report, “Identity Is the New Battleground For AI-Era Marketing,” looks at what the evidence says connected customer data is worth, and offers a practical playbook for identity strategy, data collaboration, and implementation.

GET THE REPORT

Enjoy!
Arielle Feger
Senior Analyst
EMARKETER

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