Consumer Technology Association SmartBrief
Plus: Amazon lets TV fans shop what’s on screen
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September 14, 2026
 
 
Consumer Technology Association SmartBrief
News covering the consumer technology industrySIGN UP ⋅   SHARE
 
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Today's Digital Pulse
 
Apple could get into the gaming groove with Beats controllers
 
Apple logo on a store in Barcelona, Spain on August 10th, 2026. (Photo by Beata Zawrzel/NurPhoto via Getty Images)
(NurPhoto/Getty Images)
Apple is developing two game controllers for the iPhone under the Beats brand, according to Bloomberg's Mark Gurman. The devices have been in development for over a year, reflecting Apple's interest in the growing gaming market.
Full Story: MacRumors (9/13)
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Amplify Your Reach with T-Mobile Advertising Solutions
Harness T-Mobile Advertising Solutions to convert interest into impact. Make your business grow by capturing attention and spurring action. Explore transformative strategies and unlock potential today! Discover how.
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Smart Home
 
Living room TV remains dominant, but fragmentation grows
The living room remains the primary location for television viewing in US homes, with 86% of homes having a conventional TV set in that space, the Advertising Research Foundation's DASH service reports. However, the report also shows 63% of homes with both a living room and a bedroom TV own different brands for each, signaling a diversification of operating systems within single homes. This fragmentation presents challenges for unified TV measurement and consistent viewing experiences across brands.
Full Story: MediaPost Communications (free registration) (9/10)
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Are Your Passwords on the Dark Web?
Billions of credentials circulate on the dark web, creating silent vulnerabilities. See if yours are exposed with Keeper's free BreachWatch Dark Web Scan. Scan Now
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Gaming
 
Xbox boosts Remote Play, downloads, customization
 
XBOX logo is seen during Magnificon Expo 2026 event in Krakow, Poland on May 17th, 2026. Magnificon Expo is a festival dedicated to Japanese and Korean culture and pop culture, celebrated annually since 2003. It serves as a major gathering point for thousands of fans from across Poland and Europe who are passionate about anime, manga, gaming, cosplay, J-pop, and K-pop. (Photo by Beata Zawrzel/NurPhoto via Getty Images)
(NurPhoto/Getty Images)
Microsoft is testing several new features for Xbox Series X and S through the Xbox Insider program, including Remote Play at up to 1440p resolution, background downloads during cloud gaming, clearer party chat with Voice Clarity and expanded customization options such as selectable startup animations and badge displays. The updates are designed to improve the overall Xbox console experience, though Microsoft has not announced when they will become available to all users.
Full Story: Digital Trends (9/14)
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Secure your AI strategy with quality data
To ensure seamless customer experiences, retailers must start with refined data management. A recent webinar featuring leaders from Toshiba, Feedonomics, and Stibo Systems uncovered why trusted data is your greatest competitive advantage in the age of AI—and what to do about it.
Read the webinar top takeaways
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Tech News
 
VW concept EV sets records for efficiency, aerodynamics
 
VW concept EV sets records for efficiency, aerodynamics
Volkswagen's look at its Mission Efficiency concept trip. (Volkswagen News/YouTube)
Volkswagen's Mission Efficiency four-seat concept has a drag coefficient of 0.158 and set records by achieving over 9 miles per kilowatt-hour (6.89 kWh/100 km) and demonstrated a theoretical range exceeding 870 miles during a drive from Wolfsburg, Germany, through Poland and the Czech Republic, before finishing in Vienna. The prototype uses the MEB+ platform and standard components, with a focus on aerodynamics and weight reduction.
Full Story: InsideEVs (9/14), Auto Evolution (9/14)