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Would you cast them again?

Hi Mm,

Here’s a question to ask yourself about every person on your team:

Knowing what you know now, would you cast them again?

Not hire them.

Cast them.

Hiring asks, “Can this person do the job?”

Casting asks a much bigger question:

“Will this person make everyone around them better?”

That distinction came from my friend Jeffrey Madoff, acclaimed director, playwright, producer, and co-author of our upcoming book Casting Not Hiring.

I asked Jeff how he consistently did it.

He said, “I believe in casting, not hiring.”

My response was immediate:

“Whoa! That’s a book.”

The more we explored the idea, the bigger it became.

A great team isn’t simply a collection of talented individuals.

It’s the right combination of people. People whose talents, character, and chemistry multiply one another.

That’s an ensemble.

And once you start thinking this way, you begin looking at your own company very differently.

Who makes everyone better?

Who has talent you’re not fully using?

Who is in the wrong role?

And who would you cast again without hesitation?

This Friday, Jeffrey is joining Joe Polish and me LIVE on 10xTalk to reveal a radical new approach to building extraordinary teams (not by managing employees but by casting talent like a director casts a play).

If you have a team, I think this is a conversation you’ll want to be part of.

Friday, Sept. 11
11 a.m. PT / 2 p.m. ET

RESERVE MY SPOT

Best,
Dan Sullivan

P.S. Jeff and I wrote Casting Not Hiring to turn this idea into a practical way of thinking about your company, your people, and even your own role as the entrepreneur. The book comes out Nov. 17. Friday is your opportunity to hear the thinking behind it directly from us.

 
 

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