Adapting Your Enrollment Strategy

Higher education’s enrollment landscape is changing — and familiar recruitment strategies may no longer be enough.

As colleges contend with shifting demographics, evolving student expectations, and growing pressure to demonstrate value, expanding the student pipeline has become essential to long-term stability.

Expanding the Student Pipeline, an in-depth report from The Chronicle, looks at how institutions are finding new ways to connect with prospective students and build enrollment.

Order this report to discover: 

• How direct-admission programs have created a low-cost path to a college degree for new types of enrollees.

• Why more small liberal-arts institutions are reorganizing academic programs around career readiness.

• Why campus leaders are embracing partnerships to expand work-force-education offerings and boost enrollment.

• How private and regional public campuses are taking a page from community colleges.

• Programs that are pursuing a higher quality of online courses to attract ever larger numbers of students.