Somebody asked me this week whether I'm out walking Main Street in some small Wisconsin town, giving presentations to business owners face to face.

The answer is no. Never have.

I haven't done a single in-person pitch for this.

Haven't knocked on a door.

Haven't stood around in somebody's shop waiting for the owner to finish with a customer so I could hand him a brochure.

I'm not knocking anyone who does it that way — it can work.

But it's slow, it doesn't scale past your own zip code, and honestly, most people reading this would rather do just about anything else.

The way I run this, the whole conversation happens over email and text.

The prospect gets to hear what the AI receptionist actually sounds like, on their own time, with nobody standing over them. By the time they're talking to me about money, they've already made up their mind.

That's the part people underestimate.

You're not persuading anybody. You're just answering their questions.

Last thing — the price is $27 right now, and it goes up again at midnight tonight.

Every deadline I've set on this launch has closed exactly on time, and the price has gone up at every one of them. Tonight won't be any different.