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ChatGPT Ads
SPONSORED · NOW LIVE IN EUROPE |
LIVE |
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Reach people while they explore, compare and decide.
Self-service campaign buying through OpenAI Ads Manager is now available across Europe. |
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PAID MEDIA UPDATE · CHATGPT ADS |
ChatGPT Ads are now live in Europe
From August 31, advertisers across Europe can buy ChatGPT ads directly through OpenAI Ads Manager. |
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Hi,
OpenAI has moved ChatGPT Ads into a new phase in Europe. After expanding ads to 31 European markets in August, self-service buying through Ads Manager is now live for advertisers across Europe.
That means brands can now create and launch campaigns directly, reaching people inside ChatGPT while they are actively exploring options, comparing alternatives and making decisions. |
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THE KEY POINTS
| 01 |
Self-service is now live in Europe
From August 31, advertisers in Europe can purchase ChatGPT ads directly through OpenAI Ads Manager instead of relying only on managed sales or partners. |
| 02 |
Ads are built around conversational intent
ChatGPT Ads can use the context of the current conversation to match relevant ads to what a person is actively researching, comparing or trying to accomplish. |
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Ads stay separate from ChatGPT answers
Ads are clearly labelled and shown separately from ChatGPT responses. Advertising does not influence the answers ChatGPT gives, and advertisers do not get access to private conversations. |
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The ad platform is getting more mature
OpenAI now supports CPC and outcome-optimised bidding, Pixel and Conversions API measurement, product feeds, geographic targeting and custom audiences. |
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WHY THIS MATTERS
A new high-intent advertising channel has opened up.
The interesting part is not simply that ChatGPT now contains ads. It is the context in which they appear. People often explain their goal, constraints and preferences before making a decision. That creates a different kind of intent signal from a traditional keyword search and gives advertisers a chance to appear much closer to the consideration and decision stage. |
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My recommendation
If ChatGPT Ads is relevant to your market, I would start testing it now while the platform is still relatively new.
Do not treat it as another keyword channel. Build ads around specific use cases and decision moments, use clear benefit-led creative, and measure ChatGPT traffic separately so you can compare conversion rate, CAC and incremental value against your existing paid media channels. |
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SOURCE: OPENAI · AUGUST 31, 2026
Talk soon,
Adriaan |