We surveyed 1,000 marketers found that AI citations are spread across a surprisingly broad mix of content types: listicles and roundups (22%) lead the pack, followed by articles (17%) and product pages (14%).

​

​

Articles, product and category pages, how-to guides, and even comparison content can each capture different searches and stages of the customer journey. And with comparison pages earning just 2.5% of citations despite their commercial potential, there may be an overlooked opportunity for brands willing to invest there.

​

No single content-type dominates. Creating a diversified content format strategy is key to more likely to capture AI citations across varied query types.

Don’t confuse change with shrinking. Companies are investing more intentionally in channels that deliver measurable ROI, long-term brand value, and resilience in a changing digital landscape.

​

Take a look at our full guide on marketing trends, how to review your results, and where to allocate your budget for a refined strategy.

The most successful marketers are a step ahead of the pack because they frequently review performance, reallocate spend based on real-time results, and save a percentage for testing new opportunities.

If you want the same competitive advantage, work with us to figure out what marketing channels work best for your business.