New on Substack: Creator match, audience-specific content blocks, global reply rules, advanced podcast transcript editing, and more

We know that finding the right audience and then giving them compelling reasons to continue to support your work is core to being successful on Substack. The features we launched this month allow you to do both these things: reach new subscribers and create richer experiences for your existing ones. Here’s the latest.

Creator match

Starting today, all publishers have access to creator match, a new feature that helps you easily find relevant collaborations with other publishers. Creator match identifies writers and creators with similar audience sizes and interests, then curates them for you, ranked by how promising the collaboration could be for both of you. You can find the feature in your publisher dashboard.

Collaborating with other Substack publishers is one of the most powerful routes to grow on the platform, and it’s how many Bestsellers got their start. Lenny Rachitsky of Lenny’s Newsletter and Elena Verna of Elena’s Growth Scoop; Packy McCormick of Not Boring and Noah Smith of Noahpinion have collaborated via cross-posts, recommendations, and podcast episodes, or shared each other’s work in a Note. These collaborations put your work in front of like-minded audiences and give new readers a reason to subscribe: they’re discovering you via a publisher they already trust.

You can message fellow publishers directly from the creator match dashboard to initiate a collaboration.

Segments and tags

Instead of seeing your audience as one big subscriber list, you can now use segments and tags to connect with specific groups directly. Target a post to a segment, such as readers in Alaska, or tag people who attended your last event, and give them more of what they like about your work.

Justin Welsh, publisher of the saturday essay, assigns tags to new subscribers as they come in. He then uses those tags to create segments and send posts selectively to those audience subgroups.

Learn more about segments and tags in our Help Center.

Audience-specific content blocks

You can now tailor sections of a post for different groups without creating separate posts for each one. You can add personalized content blocks to written, podcast, or video posts that are visible based on a reader’s subscription status, including free, paid, or founding subscribers.

Cool Stories About Art uses audience-specific content blocks to tailor calls to action based on who’s reading.