The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents, is now in its 20th anniversary.
Blue Ocean Strategy has been enhanced with a new preface, in-depth case studies on NVIDIA and Taylor Swift, and a roster of bestselling blue ocean cases across diverse industries that expand far beyond those in the original version.
This book is your indispensable guide to charting a bold new path into the future.
$32.00