Meta’s latest report looks at the rising opportunities of engagement with women’s sports across...

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Friday, August 21, 2026

Social Media Today

Meta highlights rising brand opportunities in women’s sports

Meta’s latest report looks at the rising opportunities of engagement with women’s sports across its platforms.

Click Funnels

The Best Marketing Agency Software in 2026, Organized by Job

Marketing Dive

Newman’s Own bets on its purpose-driven heritage to engage millennials

Years after Paul Newman’s death, the brand’s new CMO sees opportunity in amplifying its use of good ingredients and that profits go to charities.

Marketing Dive

Today’s marketing data is too saturated to be oil — it’s uranium

An overabundance of data can do damage if marketers don’t figure out how to turn it into better decisions, writes Steve Kennedy, CMO at Marco's Pizza.

Digiday

Creators are moving into brands’ AI search playbooks

As brands race to show up in AI-generated answers, creators are becoming part of the strategy.

Chief Marketer

AI Delivers High-Value Shoppers to Retailers, New Data Finds

Shoppers coming to a retailer’s site from an AI source spend 53% more revenue per visit and have a 60% higher conversion rate than shoppers from a non-AI channel.

Adweek

‘We Can’t Sell It Fast Enough’: Amazon Gets Creative Amid Growing Women’s Sports Demand

Amazon Ads head of live sports partnerships reveals the company is getting creative to get brands in the game.

Adweek

NFL Stars Show Off New Celebrations in Season Kickoff Campaign

NFL players such as Bijan Robinson break out their best moves for new marketing push.

Distilled

How much of your budget should go into AI Search?

AI Search has quickly moved from an emerging behavior to a critical channel marketers know they need to prioritize.

Social Media Today

How social platforms measure video views

Brands and marketers may need to reconsider what counts as engagement right now in order to ensure accurate campaign reach and audience interest.

Search Engine Roundtable

Google Ads Enhanced Matching In Customer Match

Google Ads seems to be rolling out a new customer match option named "enhanced matching." Google writes this allows you to "Expand your audience reach with your consented user lists."

Digiday

Target plans to lower prices after receiving almost $1 billion in tariff refunds

Tariff refunds were a massive tailwind for Target last quarter that could help it continue to lower prices.

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