Hi Pawe?,
This healthcare brand had all the pieces. Strong domain authority. Consistent content output. Solid rankings across their core service keywords.
But their lead volume was not matching their traffic. The funnel had a leak.
When we looked at the full picture, the issue was structural. Traffic was arriving on content pages that were optimized to rank and perform well with answer engines, but did not have a clear path to conversion. Visitors were reading, learning, and leaving without a reason to take the next step.
We rebuilt the content architecture to create intentional handoffs from educational content to service pages, strengthened the service pages with clearer trust signals and more direct CTAs, and aligned the keyword and AEO strategy to capture more bottom-of-funnel intent alongside the informational traffic they already owned.
The results across the campaign:
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2,400 percent increase in organic traffic
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330 percent increase in leads
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Visibility in both traditional search and AI-powered answer engines
Rankings and answer engine citations drove the traffic. Conversion architecture turned it into leads.
