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INDUSTRY UPDATE · CHATGPT ADS |
ChatGPT Ads is expanding to 31 European countries
The rollout starts next week and reaches the Netherlands, Germany, France and 28 more markets. |
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Hi,
OpenAI is bringing ChatGPT Ads to 31 European countries, including the Netherlands, Germany, France, Spain, Italy, Sweden, Norway, Denmark and Austria.
The rollout starts next week. It follows six months of ad testing and expansion beyond the US, and it is the platform's largest expansion so far. |
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THE KEY POINTS
| 01 |
Who sees ads
Only users on the Free and Go plans. Plus, Pro and Enterprise stay ad-free. |
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Advertiser access
At first through OpenAI's Ads Solutions team, agencies and technology partners. Self-service Ads Manager access is planned for later this summer. |
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Targeting and measurement
OpenAI has added conversion optimisation, geo-targeting, custom audiences, the OpenAI Pixel, a Conversions API and third-party measurement integrations. |
| 04 |
Privacy and trust
Conversations stay private from advertisers, customer data is not sold, ads are clearly labeled and separate from ChatGPT answers, and advertising does not influence the responses. |
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WHY THIS MATTERS
A new high-intent ad channel is opening in Europe.
ChatGPT Ads reach people while they research, compare options and make buying decisions. Tens of thousands of marketers already advertise on ChatGPT, and this rollout makes it a channel European advertisers should start watching. |
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My recommendation
You do not need to act today. Self-service access is not open in Europe yet, so there is nothing to build this week.
But put it on your radar. Watch how ads show up inside ChatGPT, think about where high-intent research overlaps with your funnel, and get your measurement ready. The OpenAI Pixel and Conversions API mirror what you already run for Google and Meta, so the setup will feel familiar once self-service opens. |
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Talk soon,
Adriaan |
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Adriaan Dekker · Google Ads specialist · adriaan-dekker.nl
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