Hey!

It's easy to look at a page that isn't ranking where you want it to and come to one conclusion:

It needs more backlinks.

Sometimes it does.

But if you're deciding where to put your link building budget, not every page on your site deserves the same investment.

A page sitting within striking distance of a valuable ranking may be a much stronger candidate than one that's barely showing up in search. A page targeting an important commercial keyword may deserve more attention than a post bringing in traffic that rarely converts.

And sometimes, the page you want to strengthen isn't necessarily the page that presents the best opportunity right now.

That's why good link building starts before you buy the link.

Take a look at the pages you're currently trying to move and ask:

• Where am I already seeing signs of traction?
• Which rankings would make the biggest difference to the business?
• Where is additional authority most likely to have an impact?

Those answers can help you decide where your next link building investment belongs.

Once you've identified the pages worth strengthening, JetPack Booster Links give you a way to build additional authority through relevant, contextual editorial placements.

The goal isn't to send more links everywhere.

It's to be more intentional about where you're building them.

Best,
The SEOJet Team