Hi AAAA,

Last Wednesday, I reviewed real Apple Ads campaigns to show where developers waste budget, how to find better keywords, and what to do once the campaign starts working.

The highlights.

• [6:33] The Apple Ads setting that wastes your budget
• [14:45] Why your biggest category keyword can be a bad bet
• [28:45] The product-page change that makes taps more valuable

  Watch it Read it

FYI - My next live is an ASO teardown on August 26th, mark your calendar.

Ariel from Appfigures