What happens when you ask a supplier not just what they can sell you, but what they need from you?
For our Craft Community, that question has led to new recipes, rescued ingredients, greater certainty for small producers and more opportunities for exceptional food to reach more people.
Being a good customer, we’ve learnt, can mean much more than buying what someone makes. It means understanding what they need to grow, and finding where that can work with what we need too.
As GAIL’s grows, we want to earn that growth by helping the people whose work makes our food better grow with us. | 