Watcha readin', Email Geek?
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I was at a bookstore this month, where the books were highlighted not by bestseller status, but by the real employees who recommended them.
“Sally’s favorite new title.” “Ben’s pick for suspense.” “The book Rebecca apparently will not stop talking about.”
The concept of a "staff pick" email is not new, but it still works because it feels slightly more trustworthy than a recommendation generated by some mysterious system comparing your behavior to thousands of statistically similar strangers. Sometimes you would rather hear what an actual person (e.g. Rebecca) likes and why.
We realized the same thing applies to making emails. Every email person has a few strange workflows involving copied merge tags, refreshing old campaigns, asking for help, or ways in the program to get things done. So we asked our team which Studio features they actually use to make those workflows less ridiculous—and collected their staff picks.
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A quick ad moment, brought to you by...
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Read these so you can hold your own in meetings (and email-related bookstores):
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Happy birthday! Now go and buy yourself a present.
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Birthday emails are one of the lifecycle moments where the brand actually has permission to be sentimental, generous, and useful at the same time. This breaks down what makes a birthday offer feel like a real gift instead of a coupon, including timing, sequences, dynamic content, offer value, and not mixing the birthday message with some random promo junk drawer.
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APRF: A new standard for deliverability feedback
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Deliverability feedback is usually a collection of mysterious signals, partial reports, and the spiritual practice of guessing what Gmail is thinking. APRF could make that a little less cursed by giving senders aggregated mailbox-provider feedback about where mail landed and how people interacted with it.
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Email is basically a 1970s trust-based machine held together with protocols, duct tape, security add-ons, and the collective fear of breaking the internet’s most important communication channel. This is a wonderfully readable tour of how email actually moves, why spoofing exists, and why “delivered” can still mean “accepted and quietly buried forever.”
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Keep marketing weird: how PostHog refuses to market like everyone else
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PostHog built a data company around measuring everything, then made the best part of its brand the thing it mostly refuses to measure. The real lesson is not “add a mascot.” It is that memorable email, brand, and content work often comes from taste, autonomy, weirdness, and the nerve to keep choosing personality under pressure.
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Thanks for reading & learning with us since January 2023.
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