Outside the Ariana Grande pop-up shop in Montreal, one super-fan told The Gazette's Leora Schertzer she spent $1,000 on merch.
Stand-alone merch pop-ups — which were unheard of several years ago — are now a given part of any major pop music tour.
As consumers shift their focus to spending money on experiences, the idea is to create new ways to tie events, such as concerts, to physical goods.
