Becoming a Frontier Firm isn’t a single event on a calendar. It’s a journey — so we built three: Frontier Transformation Week to start, with Microsoft Ignite and the Microsoft AI Tour alongside it across the year.

You don’t need to know all three already — here’s the short version. Frontier Transformation Week is where it starts and gives you the full picture; Microsoft Ignite brings the latest announcements and deeper technical detail; and the Microsoft AI Tour brings it to life in your own region. They’re complementary, not a fixed sequence — join whichever fits your calendar, in any order, and you’re welcome at everyone.

Start here — Frontier Transformation Week

Microsoft Frontier Transformation Week is your entry point. A free, four-day online event from September 14–17, 2026, packed with short, high-energy sessions across every topic that matters — for business leaders, practitioners and developers. It’s the fastest way to get the full picture and a shared sense of direction before you go deeper.

Go deeper — Microsoft Ignite

Microsoft Ignite (November 17–20, 2026 — San Francisco and online) is where the latest announcements land. Once Frontier Transformation Week has shown you what’s possible, Ignite is where you dive into the topics that caught your eye, with deep technical sessions, hands-on labs and the engineers who build the technology. Join in person or online, free.

Close to home — the Microsoft AI Tour

Microsoft AI Tour brings the Frontier Transformation to you. From October 2026 it lands in cities across EMEA for one high-energy day, in person — keynotes, hands-on workshops and real customer stories, close to home. Find the stop nearest you and experience it live.

These are the three moments we’re using to drive the Frontier Transformation across EMEA — and we’d love for you to join us at everyone. The best place to start is the week that sets it all up: