A newsletter by Reuters and Westlaw |
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REUTERS/Hollie Adams/Brendan McDermid/Combination/File Photo |
Novo Nordisk is asking a U.S. court to immediately block certain Eli Lilly advertisements for obesity drug Zepbound and diabetes treatment Mounjaro, escalating the fight between the two companies dominating the weight-loss market. What does the lawsuit claim? |
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According to the lawsuit, Lilly compares the highest approved doses of Zepbound and Mounjaro with lower doses of Novo's Wegovy and Ozempic. Read the complaint here.
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Novo argues the ads omit newer, higher-dose versions of its drugs, creating a misleading picture of how the treatments compare.
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Novo is seeking a preliminary injunction to halt the ads while the case proceeds, as well as a permanent injunction and corrective advertising.
- Lilly denies wrongdoing and says Novo has never directly tested its highest-dose products against Lilly's medicines in a clinical trial.
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- The case pits the two biggest players in the obesity-drug market against each other as they compete for a market expected to exceed $100 billion by 2030.
- It could test how aggressively drugmakers can use comparative efficacy claims in advertising when different doses and newer formulations are involved.
- The injunction request raises the stakes: a ruling could force changes to a major pharmaceutical marketing campaign before the case is fully resolved.
- More broadly, the dispute shows that competition in the obesity-drug boom is increasingly being fought not just through research and development, but also in the courtroom.
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Court calendars are subject to last-minute docket changes. |
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"There is no question that I have deeply disappointed people, that I have not held myself to the standards that I should be held to, as somebody who's a lawyer and a prominent lawyer."
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—Former U.S. Supreme Court advocate Tom Goldstein during his sentencing hearing on Friday. U.S. District Judge Lydia Griggsby in Maryland sentenced Goldstein to six years in federal prison for tax and financial crimes tied to his side career as a high-stakes poker player. Goldstein has said he will appeal to the 4th Circuit.
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