Most marketers still think brand discovery starts with Google.

It doesn't.

Take a look at the chart below.

According to our latest research across 85 businesses, social media is now the #1 place buyers discover brands (29%), followed by word of mouth (24%), traditional search (22%), and LLMs like ChatGPT and Gemini (16%). That means nearly 1 in 6 buyers now say AI was where they first found a brand.

The takeaway?

Your customers are discovering brands across more channels than ever before. If your marketing strategy is focused on rankings alone, you're missing a growing share of the market before buyers ever visit your website.

The brands winning today aren't optimizing for one channel, they're building visibility everywhere their customers research, compare, and ask questions.

If you're wondering how visible your brand really is...

We'll evaluate where your business shows up across search, AI platforms, and social, identify the biggest gaps, and give you a roadmap to capture more of the discovery journey.
​
If we're the right fit, great.

If not, you'll still leave the conversation with a clearer growth strategy than you had before.

Cheers,
Neil Patel