The Fake Influencers Selling Wellness on Your Feed
The New York Times found hundreds of A.I.-generated doctors, healers and wellness influencers on social media touting the health benefits of supplements to American consumers. Many of these hyperrealistic looking ads promise medical miracles, and appear to be targeting older women, while making misleading health claims for a profit.
By Arijeta Lajka, Isabelle Niu, Mark Boyer, James Surdam and Dan T. Peters