Ed, Max, and Tiange aren't experimenting with AI on the side. They're using it for real client work at IDEO, and they've turned their processes into something teachable.
Ed uses stories as a way of helping teams and clients empathize with their customers today, get excited about a vision of tomorrow, and clearly understand the strategic choices they need to make to get there. Ed spent 12 years as a journalist at the Financial Times, Wired, and Contagious. He’s worked with brands including Nike, BBC, LVMH, Google, and Diageo. He’s exploring what design means in the age of AI, with creatives at Lovable, Google Creative Lab, and more.
"A beautiful story that doesn't move anyone is unfinished."
Max holds a Master's in Design and Applied Arts. Over eight years at IDEO, his work has spanned health, learning, media, and emerging tech. He helped design a lesson-planning tool now used by more than 15,000 teachers in 3,500 public schools. He’s also not afraid to take a risk: he once entered a Chicago architecture competition with zero training in the field…four days before the deadline. He used AI to mock up his idea for a floating wetland island.
"Over twelve hours, I went from a set of questions to a world that people could see and step into."
Tiange holds architecture degrees from Harvard's Graduate School of Design and UC Berkeley. Over more than a decade in the field, her client list spans Airbus, Amazon, Harvard, Moderna, New Balance, and The Wall Street Journal. Across healthcare, aviation, clean energy, and consumer products, her approach is to make information something that’s felt instead of just understood. One example: turning a spreadsheet on the carbon footprint of food into a tasting menu.
"The question shifts from 'how do I show this?' to 'what could this become?'"
Across five weeks, they'll guide you to direct AI the same way they do: to sharpen your story, build the world around it, and translate it into something your audience can experience.
