|
JULY 15, 2026 |
|
In this edition: |
| |
Was this email forwarded to you? Sign up
here. | | | |
|
TOP STORY |
|
|
|
Rather than creating an out-of-home (OOH) campaign designed to generate social media buzz, travel app Skyscanner did the reverse: It turned an already-viral TikTok moment into a real-world brand experience. |
|
The company recently installed a billboard in the baggage claim area of San Juan's Luis Muñoz Marín International Airport, riffing on the viral "First time in San Juan, mi hijo?" audio created by Pittsburgh comedian Bill Stiteler (@saxboybilly18), which continues to soundtrack vacation videos, travel recaps and Puerto Rico getaways across TikTok. |
|
The billboard greets arriving visitors with the message: "First time in San Juan, mi hijo? Next time, compare flights and save 30% on average." |
|
|
|
| | | |
|
IN THE NEWS |
|
Meta’s AI ad tools are creating new risks for marketers. As Meta pours billions into AI, brands are grappling with faulty AI ad tools that produce confusing, misleading outputs, according to advertisers and agency execs that spoke to Business Insider. |
|
| |
Google expands frequency controls to help curb ad fatigue across campaigns. Google is expanding ad frequency management tools from individual YouTube campaigns to campaign groups, and soon to DV360 advertisers. |
|
| |
M&C Saatchi adds entertainment practice in bid for integrated brand work. Ad agency M&C Saatchi North America has established a dedicated Entertainment Marketing practice, expanding its Sport & Entertainment offering in a bid to help brands develop more effective campaigns that connect with consumers. |
|
| | | |
|
EMARKETER EVENTS |
|
Featured Event, July 20, NYC |
|
Reframing Brand Safety in News Environments |
|
Is your brand safety strategy leaving performance on the table? Join us at our NYC offices for a special evening of conversations with Al Jazeera, Dow Jones, and The Associated Press on advertisers’ sentiment toward the news, risk management in practice, and how AI is reshaping the landscape. |
|
|
|
Featured Event, September 15, NYC |
|
The Future of Digital |
|
A first look at The Future of Digital forecast. Insights from Gotham FC, LG Electronics, Colgate-Palmolive, SharkNinja, Digitas North America, VML, and more. It’s our biggest summit of the year and you won’t want to miss it. Check out the line-up and we’ll see you at City Winery NYC on Sept. 15. |
|
| | | |
|
ANALYSIS |
|
|
|
In May 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index. This index tracks how often brands are mentioned, how they rank against competitors, and how those rankings have shifted since the previous month. |
|
La Roche-Posay and CeraVe continue to lead the overall rankings. These brands have held onto the No. 1 and No. 2 spots, respectively, for the third straight month. Each month, they have been the only brands to have an overall brand mention rate at 20% or above. |
|
|
|
| | | |
|
PODCAST |
|
|
|
We discuss how consumers decide what’s worth buying, how uncertainty influences the way people make decisions, and why being a smart shopper is becoming part of our identity. |
|
|
|
| | | |
|
