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JULY 14, 2026 |
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In this edition: |
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TOP STORY |
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Nike took advantage of the FIFA World Cup by spotlighting its new, soccer-focused X2 collection through community watch parties and in retail spaces. The effort, which ran through June, shows how retail can expand with targeted experiences that match specific fan interests. |
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Nike needs a turnaround in international markets, and its collaborations with FIFA World Cup teams around the world brought interest to them. In Europe and Africa, constant-currency sales fell 7% YoY in Q3 2026, EMARKETER reported. |
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By taking the X2 collection to key retail locations in the US, Nike banked on the excitement from US fans, as well as international fans visiting the host country. |
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IN THE NEWS |
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Industry KPIs: QSRs lose ground as value evolves. Traffic to QSRs fell 4.5% in May, marking the third straight month of YoY declines. |
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World Cup gives US retailers a spending boost. Spending in US World Cup host cities accelerated after the competition started—particularly at restaurants, where growth in the last three weeks of June was roughly double its pace in the three weeks ended June 9. |
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Olive Garden shows how value can create buzz. Olive Garden is bringing back its Never-Ending Pasta Pass for the first time since 2019. |
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EMARKETER EVENTS |
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Featured Event, July 20, NYC |
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Reframing Brand Safety in News Environments |
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Is your brand safety strategy leaving performance on the table? Join us at our NYC offices for a special evening of conversations with Al Jazeera, Dow Jones, and The Associated Press on advertisers’ sentiment toward the news, risk management in practice, and how AI is reshaping the landscape. |
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Featured Event, September 15, NYC |
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The Future of Digital |
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A first look at The Future of Digital forecast. Insights from Gotham FC, LG Electronics, Colgate-Palmolive, SharkNinja, Digitas North America, VML, and more. It’s our biggest summit of the year and you won’t want to miss it. Check out the line-up and we’ll see you at City Winery NYC on Sept. 15. |
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ANALYSIS |
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After 15 years at the helm, Tim Cook is stepping down as Apple CEO in September, handing the reins to John Ternus, the company's current senior vice president of hardware engineering. Cook transformed Apple from a $350 billion company into a $4 trillion tech giant, but experts say he's leaving behind a critical challenge: defining Apple's AI strategy while maintaining its cultural relevance with younger consumers. |
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"Apple needs more of an App Store moment than an iPhone moment," said our analyst Yory Wurmser on a recent episode of "Behind the Numbers." "They need to figure out a way to turn Apple Intelligence and Siri into a platform that integrates all these other AI services into a seamless product." |
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QUIZ |
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True or false? Over half of grocers feel comfortable using AI. |
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