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JULY 14, 2026 |
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Did US consumers' personal savings increase or decrease in Q1 2026? |
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A) Increase B) Decrease |
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CREDIT CARDS |
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The Consumer Financial Protection Bureau (CFPB) issued a request for information on credit card late fees and late payments. This could signal that the Trump administration is considering reviving Biden-era limits on what banks can charge consumers for late payments. |
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Under the Biden administration, the CFPB took a stronger stance enforcing rules and charting new regulations, but the Trump administration reversed most of those efforts when it effectively neutered the agency. |
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MARKETING & ADVERTISING |
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Bank of America (BofA) CEO Brian Moynihan said the bank's FIFA World Cup sponsorship has already exceeded expectations, per The Boston Globe. He said the bank "feel[s] very good about what we've seen so far," citing its impact on local communities and BofA’s brand. |
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The sponsorship is estimated to be valued in the upper eight figures. BofA has paired branding across the tournament with community initiatives including: Soccer at Schools, which aims to bring soccer to every US public school by 2030, and a partnership with Visa and Street Soccer USA to build soccer parks in each World Cup host city. |
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SPONSORSHIPS |
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JPMorgan signed a multi-year partnership with the Dallas Mavericks to be the team's official banking partner and jersey patch sponsor, per a press release. |
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The deal is JPMorgan's first NBA jersey patch partnership and expands the bank's sports marketing strategy into exclusive customer perks, community investments, and small-business initiatives. |
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REPORT |
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Financial media networks (FMNs) have unmatched spending visibility but lack the commerce depth of retail media networks (RMNs). Their long-term success depends on translating that visibility into influence over purchase decisions as commerce, payments, and AI converge. |
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Key question: How are FMNs evolving from transaction data providers into commerce media platforms? |
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Key stat: FMN ad spending will grow from $680 million in 2025 to $3.15 billion in 2028, making it the fastest-growing segment of commerce media, per our forecasts. |
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(EMARKETER subscription required to read the full report) |
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CHART OF THE WEEK |
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Key stat: Monzo was downloaded 5.90 million times between May 2025 and May 2026, making it the top UK banking app by downloads, according to AppsFlyer. | | | |
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