How customers discover brands is changing and brands must adapt. Learn how to optimize your...

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Friday, July 10, 2026

CMSWire

Rethinking Discoverability in the Age of Answer Engines

How customers discover brands is changing and brands must adapt. Learn how to optimize your brand’s content for answer engine relevance.Continue reading...

Marketing Dive

Why unpaid media is now essential to AI visibility

Earned media and community discussion generate the authority signals that determine whether a brand gets recommended by AI, writes Abigail Niziankiewicz of Mediassociates.

Fast Company

Chili’s is on fire! The untold story of the biggest, most viral restaurant turnaround in years

How did Chili’s become one of the last homes of middle-class indulgence?

CMSWire

DAM Under Pressure: The Governance Lessons Regulated Industries Can Teach the Rest of Us

Financial services couldn't afford a broken DAM. The trust, verification and governance habits that resulted apply to any team scaling content with AI.Continue reading...

Digiday

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Advertisers embrace AI for social media and retail media marketing, but are slower to adopt AI for influencer and CTV marketing.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Marketing Dive

Sociable: Meta adds updated disclosure tags for AI-generated ads

The updated tags will provide more info on which promotions include AI-generated elements, whether from Meta or via external AI tools.

Marketing Tech

Google leads AI discovery as ChatGPT dominates LLM referrals

Previsible said Google remains the main surface for AI-influenced brand discovery, even as ChatGPT dominates measurable referrals from standalone AI assistants.

Social Media Today

Meta’s new AI option allows remixes of public IG posts

The company’s updated image generation model lets users tag profiles and import visuals into its artificial intelligence visual creation tools.

Adweek

Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search

The nuclear option is gaining traction as web traffic collapses and Google refuses to negotiate with content creators.

Chief Marketer

Reckitt’s Digital Reckoning

You wouldn’t accept paying for a Big Mac (le Big Mac?) and getting a single chicken nugget.

Digiday

Media Briefing: Declared ‘good bots,’ mixed-use crawlers, gray scrapers – how AI accesses publisher content

The Cloudflare's latest AI settings reshape how compliant crawlers behave, yet the biggest leakage for publisher content remains a gray scraping economy that doesn’t bother to play by those rules.

Search Engine Roundtable