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JULY 7, 2026 |
In this AI Readiness Guide from Botify and AWS, retailers will get a practical framework to assess their AI readiness, close any gaps, and compete where discovery and recommendations are happening. |
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In this edition: |
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TOP STORY |
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The back-to-school season is gaining momentum for retailers in 2026. It’s worth $85.42 billion in US retail sales, according to EMARKETER. And the season keeps starting earlier as price-conscious families spread purchases out across the summer. This FAQ covers the season's timeframe, top categories, and channel preferences, and how marketers should position campaigns in 2026. |
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IN THE NEWS |
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Retailers lean on partners to make loyalty programs more useful. Home Depot, Lowe’s, Starbucks, and Sephora are leaning on partners to give consumers more reasons to engage with its program while creating additional touchpoints to collect customer data. |
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Target expands marketplace to drive ecommerce growth. This is an essential component of the retailer’s growth strategy, enabling it to expand its assortment, adapt more quickly to consumer trends, and grow advertising revenues as brands seek greater visibility. |
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Furniture leads retail categories in customer lifetime value in Q1. Furniture customer lifetime value rose 2.2% YoY to $769.51 in Q1, well above the overall tracked category average of $130.68, per AdScale data. |
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ANALYSIS |
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In-flight advertising increasingly gives marketers a unique way to build awareness or deepen connections with travelers. |
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"We know in flight, you're paying more attention. There's less distractions. You're more engaged to the content on your screen and on your device," said Matt Miller, director of advertising at ViaSat Ads, during EMARKETER's Ad Buyer Strategies Summit. |
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QUIZ |
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Over two-thirds of US consumers believe they save how much by buying pre-owned apparel versus new? |
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A) Less than 30% B) 30% to 70% C) More than 70% |
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