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Free on-demand webinar
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Stop paying acquisition prices for retention |
Learn how to use POAS bidding and real lifetime value data to steer Google Ads toward future profit, not just easy conversions.
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Quick one.
The free Google Ads webinar is now available to watch on demand.
Google Ads has a default behavior most brands never fix: it tends to optimize for existing customers because they convert more cheaply and easily.
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The hidden problem
Your “new customer” campaigns may partly be retargeting people who would have bought anyway.
In some cases, up to 40% of customers Google labels as new are actually existing customers.
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In this free webinar, we cover how to fix this using POAS bidding and real lifetime value data.
What you’ll learn
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Why ROAS breaks down when margins differ |
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How to bid on gross profit so break-even is always 1 |
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Backend verification that correctly separates new and existing customers, even on iOS |
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Real 30, 60 and 90-day LTV as a bidding signal |
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The exact setup for steering Google toward future profit, not just easy conversions |
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You can watch the full recording now, but you still need to register to get access.
It’s free.
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Bonus template
Download the free PPC template
Use the template alongside the webinar to check where your Google Ads account is still optimizing for easy conversions instead of profitable new customers.
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Looking forward to helping you succeed,
Adriaan Dekker
Google Ads Specialist
Sent in partnership with ProfitMetrics
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