Hi there,

Most organizations have started generative engine optimization (GEO) work, but very few have finished, and even fewer know what finished should look like. The brands building a GEO function right now are setting the benchmarks everyone else will be judged against. The window to lead is closing faster than most teams realize.

Download “The GEO Playbook: How Marketers are Building AI-First Discovery” made possible by Gist, to see where companies stand today and what barriers are still holding most marketers back from making meaningful progress.

Best,
Chris Wood
Analyst
EMARKETER

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