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JULY 6, 2026 |
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In this edition: |
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TOP STORY |
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For years, AliExpress has competed in the US largely on one promise: low prices. But its recent Summer Sale suggested the company is looking to broaden that proposition. |
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"We view the Summer Sale as an opportunity to innovate in the shopping experience, not just drive short-term sales," said Chris Gu, US country manager at AliExpress. "The goal was to show US shoppers that AliExpress delivers quality products at competitive prices through a shopping experience that's genuinely engaging." |
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IN THE NEWS |
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AI is both helping and hindering retailers’ battle against fraud. Implementing AI to predict and prevent returns ranks among worldwide ecommerce retailers’ top reverse logistics initiatives this year, according to Asendia. |
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Dick’s tests paid loyalty to deepen customer ties. The newly introduced paid tier of Dick’s ScoreCard loyalty program will cost shoppers $99 per year. In exchange, they will receive benefits worth at least $350 per year. |
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Under Armour bets on culture to grow its women’s business. The brand is trading costly sports-rights visibility for partnerships with cultural figures, a sharp strategic shift in how it approaches its women’s business. |
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ANALYSIS |
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B2B marketing is undergoing a generational shift. Millennial and Gen Z buyers now dominate purchasing committees, and they bring consumer-grade expectations to business transactions. They want self-service options, digital-first experiences, and frictionless transactions.
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QUIZ |
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Which of the following categories are US consumers aged 55+ most likely to increase their spending on in 2026? |
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A) Travel B) Home improvement/furniture and furnishings C) Health and wellness D) Automotive |
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