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JULY 6, 2026 |
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Beyond the chart: |
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Shoppers aren't spending less overall, they're consolidating trips into bigger baskets and steering that spend toward experiences over essentials. Order sizes grew 1.9% in 2025 even as trip frequency slipped, and
amusement and entertainment spending jumped 14% YoY, with transaction volume up 7%, according to Cardlytics.
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Beauty's slump isn't a one-month blip. Health and beauty order values were already
down 10.9% during the December 2025 holiday season, when demand typically lifts baskets, as falling confidence and a softer labor market pushed shoppers toward smaller, more cautious purchases, according to impact.com Industry KPI data. |
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Use this chart: Drop this into a category planning or budget deck to show where per-order spending is heading in 2026. Use it to benchmark your vertical's AOV against peers, and to frame the strategic question: Why are beauty baskets shrinking while shoppers pour more into experiences and big-ticket categories? |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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