Everyone is talking about AI visibility.

Brands are tracking mentions on ChatGPT, Perplexity, and Google's AI experiences as if they were rankings.

There's just one problem.

AI doesn't work like traditional search.

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Most AI visibility tools are taking an old SEO concept, rank tracking, and applying it to a completely different system. The result? Lots of data, but not much insight.

My team recently published a new post breaking down why most companies are measuring AI visibility incorrectly, and what they should be tracking instead.

Before you invest in GEO, make sure you read that post.

And if you just want us to handle everything for you and help you get the results on these AI search engines, hit us up.

Cheers,
Neil Patel

P.S. Most marketers are still measuring AI visibility the same way they measured rankings in 2015. The winners over the next few years will be those who measure what actually influences AI recommendations. Let's talk so you can be the recommended answer.