|
Quick one.
The Google Ads webinar is happening today at 14:00 CEST.
Google Ads has a default behavior most brands never fix: it tends to optimize for existing customers because they convert more cheaply and easily.
The result? Your “new customer” campaigns may partly be retargeting people who would have bought anyway. In some cases, up to 40% of customers Google labels as new are actually existing customers.
You’re paying acquisition prices for retention.
Today’s free webinar covers how to fix this using POAS bidding and real lifetime value data.
Here’s what’s on the agenda:
Why ROAS breaks down when margins differ
How to bid on gross profit so break-even is always 1
Backend verification that correctly separates new and existing customers, even on iOS
Real 30, 60 and 90-day LTV as a bidding signal
The exact setup for steering Google toward future profit, not just easy conversions
Can’t join live? You’ll be able to watch the recording afterwards, but you still need to register.
It’s free.
|
