Hi iza,

I was leaving my girlfriend a voice memo about a work situation she’s navigating like the elegant boss that she is.

I referenced a brilliant clip from my friend Natalie MacNeil, the world’s leading expert on embodied, ethical AI where she said that within a year anyone will be able to make a deep fake of anyone doing or saying anything.

Our most valuable asset in this world will be who people have known us to be for the long haul, otherwise known as our trustworthiness.

It can’t be measured in a revenue screenshot, a credential, a job title, or an award. It’s something people can only feel. And you can only accrue it over time.

I felt myself instantly feel safer and more relaxed when I finished her video.

Because I've spent years being a little slower than many of my peers.

I haven't jumped from trend to trend or put my blinders on and only focused on my business, ignoring my relationships or anything else, until

I’d reached a certain milestone.

I haven't always had the most polished production.

I've left voice memos for friends going through a hard launch when I had my own launch to run.

I've sent a quick strategy brainstorm to a colleague at 9pm because they needed a second brain, not because it was strategic for me.

I've supported people — shared their work, bought their programs, opened doors for them, spoken their names in rooms full of opportunity, pulled back the curtain on what was working for me — not as a calculated relationship investment, but because I genuinely wanted to.

Because I care about people thriving.

For a long time, some part of me wondered if that pace was costing me.
     

"Predictable" used to sound boring to me. I live for variety.

Then we asked thousands of people what they actually want from their money, and the answer wasn't "more."

It was predictability.

There's one place that kind of predictability is anything but boring: your revenue.

It's what James Wedmore's system gave us, and it's the foundation of Business by Design, open for four days this week.

When you enroll through our recommendation, you’ll also receive $7,894 in bonuses, including a full-day Mastermind with Mike and me in Nashville in December.

If predictable revenue sounds boring to you, you probably haven't experienced it yet.

​​​​​​​Come build it.

  

Watching Natalie's video, I got my answer: it wasn't.

What I’ve been investing in the whole time doesn’t sparkle in public. It’s the kind of thing nobody sees on any kind of large scale. And it also turns out to be the one thing that can't be faked, replicated, or automated.

A machine can generate a polished email (though I write my own). It can’t be someone's friend at 6:30am when they wake up in a panic and need someone safe.

A machine can clone a voice, but it can’t show up in the moments that require a body and soul.

Our nervous systems know the difference. We know, viscerally, who’s actually safe and who’s performing.

Whether you run a business, lead your family, lead a company, or go about your business in your garden and within your community, the same thing applies:

Trust isn't built in grand gestures. It's built in the accumulation of small moments when the world isn’t watching and nothing's being tracked.

I was leaving the voice memo for my friend to remind her that she has the greatest asset in the world in spades. When she asks the question:

What do people say about me when I’m not in the room?

…she knows that the answer is that she can be trusted. You can’t buy that. You can’t sell that. No one can take it from you. And you most certainly cannot fake it.

A lot is changing right now, but your integrity, trustworthiness, and heart will never become obsolete. And they matter now more than ever.

Xo,
Kate

P.S. Working less while making twice as much? Yes, please!

Nicole Jardim, creator of Fix Your Period, has a mind-blowingly inspiring story about some simple, yet seismic, shifts she made in her business over the past year that gave her more time back, took her stress levels way down, and made her more money.

You have to hear her story because you can apply what she did to your work-life and it’ll make a huge difference for you, too.

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