Digiday Daily

June 23, 2026

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The World Cup is expected to create the largest sports betting market in history. That’s an opportunity for sportsbook brands looking to gain and hold market share, and for the prediction market companies hoping to disrupt them in turn.

TOP STORY

The Sports Marketing Playbook

Prediction markets and sportsbook brands compete to capitalize on World Cup betting market

The World Cup is expected to provide the biggest sports gambling market in history. Prediction market platforms and sportsbooks hope to take advantage with a heavy focus on performance channels.

OTHER THINGS TO KNOW

Digiday Research is surveying publishers on how they’re approaching this year’s upfront and NewFronts conversations. Take the survey and receive the full report when published.
The website used to be where consumer intent became visible, but that picture is getting harder to read as AI impacts discovery and web signals splinter. Mobile’s measurement playbook offers a roadmap for the web. Partner insights from AppsFlyer.
Programmatic buying has long relied on a combination of identity-based and contextual signals to guide decisions, but the latter has often been applied more narrowly. Partner insights from Seedtag.

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MARKETING

The Business of AI

Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill

The quiet part of the AI conversation at Cannes: what it actually costs

The Creator Economy

Forbes tests a creator-led audience play to grow off-platform reach

Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.

PARTNER INSIGHTS FROM OPTABLE

More advertisers are using agentic AI, but desire additional governance

A recent Digiday and Optable survey found that while 89% of advertisers are working with agentic advertising, 63% say brand safety and governance limit further investment and scale.

Marketing on Platforms

Amazon's latest ad format offers a glimpse of advertising's agentic future

Amazon’s Alexa+ agentic ads bring advertising into AI shopping conversations, raising questions about paid versus organic visibility.

PARTNER INSIGHTS FROM NEXXEN

Why advertisers need DSPs with native TV intelligence

Advertisers don’t plan CTV in isolation; they plan TV more broadly across fragmented, converging viewing experiences. Brands care about incremental reach, effective frequency, consistent storytelling and outcomes they can explain with confidence.