NRF SmartBrief: AI in Retail Edition
Retailers with advanced AI post higher returns, margins
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June 15, 2026
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NRF SmartBrief: AI IN RETAIL EDITION
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New AI head to enhance Mars's $36B snacking operations
Kemal Cetin has been named the global chief digital and information officer for Mars's snacking division, valued at $36 billion. Cetin will manage complex supply chains and focus on integrating AI and technology to enhance operational efficiency and decision-making following the acquisition of Kellanova, whose portfolio includes Pop-Tarts, Pringles and Cheez-It. "Together, we will advance the use of digital technologies, data, analytics and AI capabilities to drive sustainable growth and create lasting value for our consumers, customers and Associates," Cetin said.
Full Story: AIM Media House (6/12)
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AI in Retail
 
Walmart personalizes employee AI training with OpenAI
 
Walmart personalizes employee AI training with OpenAI
(SOPA Images/Getty Images)
Walmart has expanded its AI training initiatives for employees by launching a certification program in partnership with OpenAI. The program is designed to be accessible to associates at all levels, with personalized learning paths based on job roles and goals. The curriculum focuses on building AI fluency and integrating human judgment, ensuring that employees can responsibly and effectively leverage AI tools in their daily work. Walmart's approach is designed to scale AI education across its vast workforce while maintaining relevance for each associate.
Full Story: Modern Retail (tiered subscription model) (6/11)
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DoorDash introduces new AI chatbot to foodies
 
CANADA - 2025/10/17: In this photo illustration, the DoorDash (Door Dash) logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)
(SOPA Images/Getty Images)
DoorDash has rolled out Ask DoorDash, an AI-powered chatbot that lets users place food orders and shop for groceries using photos and text prompts. This move is part of a broader trend among gig economy companies like Uber and Instacart to enhance their services with AI. The tool has launched in select markets and will soon expand to support restaurant reservations in additional US cities.
Full Story: CNBC (6/11)
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Batteries Plus achieves operational gains with AI integration
Specialty retailer Batteries Plus has modernized its infrastructure to integrate AI capabilities, achieving significant improvements in customer service and operational efficiency. Batteries Plus has seen a notable increase in sales and a reduction in system incidents, thanks to a cloud-enabled architecture. Senior director Karthik Jambulingam emphasizes the importance of a strong enterprise architecture in realizing scalable AI solutions.
Full Story: Chain Store Age (6/10)
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Tractor Supply bets on AI to scale last-mile delivery
 
CANADA - 2025/04/05: In this photo illustration, the Tractor Supply Company (TSC) logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)
(SOPA Images/Getty Images)
Tractor Supply has scaled its in-house delivery operations with the help of AI, says Kyle Langley, the retailer's vice president of final mile. The company has seen a significant increase in delivery volume since beginning to scale its private fleet and enhance last-mile capabilities, prompting Tractor Supply to use AI to optimize delivery routes and estimate delivery times.
Full Story: Supply Chain Dive (6/10)
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The 2026 Agentic Readiness Playbook
Shopping is shifting from search bars to AI agents that research, compare and buy on behalf of consumers. Download the Agentic Readiness Playbook from Mirakl and Merkle to get a practical roadmap to close the gap. Download the playbook.
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Tech Watch
 
AI leaders to join G7 summit for crucial discussions
Sam Altman of OpenAI, Demis Hassabis of Google, Dario Amodei of Anthropic and other leading AI executives are set to attend the G7 summit in France. This gathering marks a rare occasion where these normally competitive leaders come together to discuss AI's opportunities and threats with global leaders. The meeting is significant against the backdrop of concerns about AI's rapid development and the pressure on these companies to solidify their business models ahead of anticipated IPOs.
Full Story: Bloomberg (6/12)
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Better Data Leads to Better Outcomes
Broken workflows and bad data holding you back? Join our webinar to learn how capturing high-quality data directly transforms your Salesforce and CRM processes. Turn manual data collection into seamless, automated success. Register now!
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ICYMI
 
 
Kroger, Wegmans add new AI platform to grow basket size
Progressive Grocer (6/10)
 
 
Meta Lab @ Best Buy brings tech experiences to 50 stores
Chain Store Age (6/8), Retail Dive (6/8)
 
Is Your Product Data Ready for AI?
AI agents don't request permission; they analyze data and recommend solutions. On June 30, learn how leading brands leverage scalable data enrichment to optimize catalog health, secure AI surface visibility, and protect market share. Register for the webinar »
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AI and the Consumer
 
AI shopping tools woo consumers in UAE, Brazil