Hi Jan, 

AI is forcing a reset on how consent works — and where it sits in the marketing stack.

As brands push more personalization, automation, and AI‑driven decisioning into Adobe, consent is no longer just about compliance or cookie banners. It’s becoming a revenue control point: determining which data can actually flow into AI workflows, which audiences scale, and where performance quietly drops off.

In our upcoming session, When Consent Controls Growth: AI, Data Permissioning, and Marketing ROI, Adobe and OneTrust unpack how emerging consent requirements for AI, automated decision‑making, and sensitive data are changing the economics of digital marketing. We’ll show why leading teams are moving toward consent orchestration — managing permissions upfront, at the moment of data collection — to protect downstream reach, reduce audience loss, and keep AI‑powered activation running cleanly.

You’ll learn how to shift consent from a reactive check to a proactive growth lever: orchestrating permissions across systems, minimizing AI‑driven drop‑off, and building trust without sacrificing marketing ROI. If you care about scale, performance, and future‑proofing your AI strategy, this session is for you.

You can save your seat here; it’s free!

P.S. If you can't make the webinar, register anyway and we'll send you the video recording of the webinar later in the day!

Sponsored by OneTrust