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JUNE 9, 2026 |
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In this edition: |
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TOP STORY |
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Recent earnings reports from the nation's largest retailers gave a peek behind the curtain for how they aim to improve AI offerings, and where they value it most in their business. |
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In earnings calls from Walmart, Amazon, and Target, retailers expressed interest in improving the shopping experience with AI agents by unifying data under assistants to add broader context for consumers. Retailers and ecommerce merchants are also fueling AI with data for less customer-facing processes like inventory and employee support, all sharing the ultimate goal of improving customer experience. |
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IN THE NEWS |
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The World Cup will capture younger consumers’ attention and budgets. Many companies are betting on the World Cup to capture consumers’ attention, build awareness, and drive spending. |
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Iran war cuts global airline profit outlook in half. The war in Iran is set to weigh on airline profits and travel demand this year, according to the International Air Transport Association (IATA)'s latest forecast. |
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While Saks is poised to emerge from bankruptcy, it still has hurdles to clear. It is closing more than half of its full-line luxury department stores—including its landmark downtown Dallas Neiman Marcus location—to focus on higher-performing stores in more affluent markets. |
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ANALYSIS |
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The creator economy is entering a new phase in 2026. Social media creator revenue will increase 16.2% this year to $20.6 billion, EMARKETER forecasts. As the industry grows, marketers face measurement gaps, fragile trust, and platform changes. This FAQ addresses the trends shaping creator marketing strategy for the year ahead. |
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QUIZ |
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Did a higher percentage of consumers say they recently dined at a restaurant or ordered takeout/delivery? |
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A) Go out to eat B) Takeout/delivery |
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