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JUNE 9, 2026 |
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Global person-to-person (P2P) stablecoin remittances will total how much by 2035? |
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A) $860 million B) $5 billion C) $79 billion D) $155 billion |
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MARKETING & ADVERTISING |
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Cash App is building on a social media trend of TikTokers creating makeshift payment wands with their credit cards for content. |
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Block debuted Cash App Tags, a payment chip embedded within novelty form factors that users can use to tap to pay without wallets or phones, per a press release. Tags are connected to Cash App users’ Visa debit cards and can be locked from the app. |
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Capitalizing on the cultural zeitgeist could engage users with a novel way to pay—and get publicity doing it. |
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DIGITAL PAYMENTS |
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US banks are aggressively defending their role in payments and deposits as stablecoins and crypto firms become more competitive. JPMorgan, Citigroup, Bank of America (BofA), Wells Fargo, and other major banks are planning a shared tokenized deposit network, operated through a payment network company called the Clearing House that these banks co-own, per The Wall Street Journal. This will allow bank deposits to move on blockchain infrastructure with instant, 24/7 settlements. |
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One of banks’ biggest issues is deposit retention. Against this backdrop, they also view stablecoins as a threat, because they could pull cash from bank accounts and into crypto ecosystems. However, their popularity among retail consumers is still quite limited. |
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SPONSORSHIPS |
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Bank of America (BofA) announced that it is building on its FIFA World Cup 2026 sponsorship to provide free match tickets to veterans, active military personnel, first responders, and their families. BofA has donated $2 million toward the tickets and partnered with nonprofit Vet Tix to bring the total up to $2.25 million. |
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The program will distribute thousands of tickets across every tournament stage and all 11 US host cities, aligning with the US's 250th anniversary celebrations. BofA will also operate a fan activation in Washington, DC, during the tournament, featuring soccer-themed exhibits, community programming, and family-friendly events.
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REPORT |
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Rising financial stress is exposing gaps in banks’ money management tools. As consumers compare support in high-stakes moments, fintechs are setting the standard with proactive, unified experiences—leaving reactive, fragmented bank offerings increasingly out of step. |
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Key question: How can banks evolve financial wellness tools to better support consumers during periods of financial stress while protecting trust, engagement, and long-term monetization? |
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Key stat: Fewer than half of US adults feel satisfied with their bank during negative life events such as job loss (35%), medical expenses (40%), or health changes (41%), per a July 2025 Jack Henry & Associates survey—underscoring a service gap that could prompt customers to switch. |
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(EMARKETER subscription required to read the full report) |
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CHART OF THE WEEK |
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Key stat: Nearly a third (32%) of employed US Gen Z consumers have a positive impression of Bank of America, outranking Capital One, Chase, Cash App, and others, found YouGov. | | | |
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