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JUNE 8, 2026 |
Cannes Lions 2026 comes at a pivotal moment. AI is reinventing discovery, creators are driving culture and commerce, and brands are adapting to a new media reality. We’re on the ground delivering real-time insights from the industry’s biggest stage. Click here for expert insights from EMARKETER analysts and select industry insiders. |
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In this edition: |
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TOP STORY |
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Small-business owners discover business products and services in many of the same places they consume personal media, making their path to purchase more fragmented than traditional B2B marketing models suggest. |
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Rather than relying on trade publications and business-focused media, small-business owners move fluidly between social media, connected TV (CTV), digital publishers, podcasts, and search throughout the day, according to a new EMARKETER and Intuit survey of 614 US small-business owners. |
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IN THE NEWS |
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New York laws cracking down on AI in ads are here. One law requires a conspicuous disclosure when AI-generated performers are used in ads, while the second expands protections for deceased individuals. |
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Nike revives bold storytelling as roster drama sparks virality. By mixing soccer royalty with pop-culture heavyweights, Nike is aggressively reclaiming its spot at the center of global sports culture. |
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TikTok partners with Sundance Institute to tap into the microdrama craze. The partnership entails a live, four-week online course that emphasizes scriptwriting for microdramas. |
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ANALYSIS |
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Retailers in April proved that breakthrough moments come from bold repositioning, experiential stunts, and quiet backend innovations that reshape operations. Here are the three retailers that won April's “Unofficial Monthly Retailer Awards.” |
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PODCAST |
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We discuss what wellness means to Americans today, the relationship between that movement and the traditional healthcare industry, and how brands are redesigning their offerings for wellness-conscious shoppers. “Behind the Numbers” is made possible by Rokt. | | |
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QUIZ |
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According to LGBTQ+ adults, what’s the best way for brands to demonstrate authenticity during Pride Month? |
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A) Collaborate with LGBTQ+ owned businesses or creators B) Take meaningful action to address diversity and inclusion within their company C) Adopt a year-round content strategy for LGBTQ+ consumers beyond Pride Month D) Engage and ally with LGBTQ+ organizations and causes | | | | |
