Hi there,

Senior marketers are watching three distribution channels shift at once. Organic search traffic is declining as AI summaries absorb clicks. Publisher ad inventory is repricing as referral traffic falls. Brand-owned content is losing reach as SEO-optimized pages go unvisited. These are not separate problems.

Our new report, “The Publisher Reckoning: How AI Search Is Breaking the Internet’s Business Model,” examines the forces reshaping how audiences navigate the web and what that means for campaigns that depend on publisher content. Dive into the damage done, the legal battles underway, and five actions to take now.

Best,
Chris Wood
Analyst
EMARKETER 

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