Costs are only one part of the search advertising picture — and the latest benchmark data is proving it.
For years, rising search advertising costs usually meant tougher performance. But the latest benchmark data suggests that's not always the case anymore. In fact, conversion rates increased across 87% of industries in 2026.
Join us live on June 11 at 1 PM ET to learn:
- Why cost per lead doesn't always tell the full story
- Which industries are seeing stronger conversion rates and more stable results
- How businesses are adapting search strategies as automation and AI continue evolving
Better understand how businesses are evaluating search advertising performance in 2026 — and how you can too.
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Title: Search Advertising in 2026: What’s Changing, What’s Working & What Costs More
When: June 11 | 1 PM ET
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Susan Marino
Senior Content Marketing Specialist
LocaliQ
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